A small business thrives because of Amazon customers
At the Amazon blog, a story about Daphne’s Headcovers:
But when the economic downturn rippled through the golf industry, it left lost jobs and stalled careers in its wake. Jane worried whether they would be able to come out the other end of the recession with their family business intact. “When the recession hit, the golf industry went into shock. Business nearly came to a halt. Our phones weren’t ringing and our golf pros weren’t ordering. They were terrified—and so were we.
“I had many sleepless nights worrying about my employees. How could I keep them without orders coming in? These people had stood beside me and the company through thick and thin, and I didn’t want to have to let them go.”
Then they met a former customer at a golf trade show, and Daphne’s Headcovers got a second chance at success. “He had carried our line when he ran his own golf shop, and now he was a buyer for Amazon. He explained that because of the millions of customers Amazon has, they can support both large businesses and small ones like ours. He said he knew we dealt strictly with dealers in the golf industry but asked if we’d consider placing our headcovers on Amazon. Not only did we consider it—we considered it a prayer answered.”
While their golf-pro business struggled through the economic downturn, orders from Amazon customers started streaming in, making up for lost sales and then some. “Every day during the recession, we’d look at our headcovers on the Amazon site and get excited. Every day more orders would come in, and we’d do a happy dance as they multiplied.
“Now, not only have we ventured out of the golf-pro niche, but we’ve worked our way out of sleepless nights and back into a productive and happy place. My staff is smiling and singing in the warehouse, my front office staff is busy again, and we’re selling headcovers all over the world.
“Since we started selling on Amazon, not only have we survived, but all our employees have kept their jobs. In fact, we’re doing better than we were before the recession. We are thriving now because of Amazon customers.”

